With a diverse range of compelling content, how Indian podcasters are rewriting the rules of the game in the third-largest podcast listening market in the world. We take a look:
Raj Shamani: ‘Figures out’ with Arvind Kejriwal, Lalit Modi & counting
@FiguringOut
For Raj Shamani, Figuring Out is not just a name for his podcast, but he says it should also be a “habit for every achiever or dreamer who wants to grow in their lives on an everyday basis”.
Initially, Shamani created content reading books, researches, newspapers and articles to make videos through which he “could help people improve their lives”. In 2020, he started his journey of podcasts to talk about topics like how to make money during the pandemic, ways to increase money and influence and how to come up with a business idea. Over time, he started bringing guests such as Gary Vaynerchuk, an American businessman and author, Zerodha’s Nikhil Kamath, Razorpay’s Shashank Kumar, and so on.
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“I genuinely want to figure out how to get better with my health, wealth and relationships so that I grow in my life and that’s what made me start Figuring Out,” he says.
Shamani’s approach was simple, to “improve personally by talking directly with the top 1% of experts—the living legends in their respective fields—rather than learning from something that may be a hundred years old”. “I wanted to learn from what was the most relevant today, from those who have already achieved extraordinary success. That’s how Figuring Out came into being,” says the 27-year-old YouTuber and podcaster from Indore, currently living in Mumbai.
Shamani has had conversations with people from all walks of life, including Arvind Kejriwal, Ananya Panday, Diljit Dosanjh, Kangana Ranaut, American YouTuber MrBeast as well as controversial personalities like Lalit Modi. The podcast with Modi is something he thinks is the “best podcast for him at the moment” because “that was the most difficult thing to do as getting the guest was almost impossible.”
Shamani says he is very particular with his guest list and has filters like whether they have something to “teach the audience”,
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