Magicbricks has observed a growing preference for plotted developments among first-time investors, who are drawn to their higher appreciation potential and long-term capital returns. According to a recent poll conducted by Magicbricks, 58% of respondents preferred investing in plots, followed by commercial spaces (17.1%).
Platform insights from Q4 2024 (October-December) indicate that Bengaluru accounted for the highest demand for plots (36.5%), followed by Chennai (11.0%) and Lucknow (8.9%). Notably, Lucknow recorded the highest preference for plotted developments, with 42.66% of property buyers in the city opting for plots over other property types.
The platform further revealed that plots ranging between 1,000 and 2,000 sq. ft. commanded 46.76% of the total demand in Q4 2024, highlighting a preference for mid-sized land parcels. Additionally, 50.83% of investors preferred plots priced up to Rs 50 lakh, reinforcing the growing interest in affordable land investments.
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According to Magicbricks, the average price of plots in Hyderabad stood at Rs 2,765 per sq. ft., with Shadnagar, Kadthal, and Sadashivpet emerging as the leading supply hubs. Lucknow (Rs 2,836 per sq. ft.) and Chennai (Rs 3,208 per sq. ft.) were also identified as affordable cities for plotted investments.
In contrast, Gurugram (Rs 21,901 per sq. ft.) and Noida (Rs 22,523 per sq. ft.) were positioned as premium markets for plotted developments. However, Greater Noida, with a relatively affordable average price of Rs 7,654 per sq. ft., can potentially emerge as a promising investment destination within the NCR region.
With plotted developments witnessing strong investor interest and developers responding with integrated township projects, this segment is set to play a key role in shaping India’s evolving real estate landscape.
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