Why Amazon, Walmart, FaceBook and every other large retailer is trying to launch their own Crypto

On June 13th, The Wall Street Journal reported that both Amazon and Walmart are exploring plans to launch their own stablecoins. This news arrives amid a growing wave of stablecoin developments from some of the world’s biggest tech and payment giants — a trend that signals a broader shift in how digital money may soon be integrated into mainstream commerce.

We previously covered the evolution and promise of stablecoins in detail on June 8, 2025. But the space is moving fast, and the players are getting bigger. In August 2023, PayPal launched its own stablecoin, which has since reached a market capitalization of $1 billion. More recently, on June 12, 2025, Reuters reported that Jack Ma’s Ant Group has applied for licenses in Hong Kong and Singapore to issue a stablecoin. Meanwhile, Tether (USDT), the largest existing stablecoin company, boasts a market cap of $160 billion and generates over $5 billion in annual profits.

ALSO READThe wonderful and crazy world of stablecoins

On the regulatory front, the U.S. Senate is preparing to vote on legislation governing payment stablecoins — a development that could reshape the legal landscape for this sector. Circle, the U.S.-based and fully regulated issuer of the USDC stablecoin, went public on June 5 at $31 per share. By June 9, the stock had surged to $125, giving the company a market cap of $30 billion. It currently has $60 billion worth of stablecoins in circulation. Even Meta (formerly Facebook) is back in the spotlight.

On May 8, Fortune reported that Meta is preparing to launch a new stablecoin — just three years after its earlier attempt, Libra (later rebranded as Diem), was shot down by regulators. Unsurprisingly, senators like Elizabeth Warren and Richard Blumenthal have already sent letters to Mark Zuckerberg expressing concern about the new initiative. Stripe, the $85 billion payments company, is also making moves. On February 4, CNBC reported that Stripe had closed a $1.1 billion Bridge round as part of its aggressive push into stablecoins.

So why revisit stablecoins now, just a week after our in-depth explainer?

Because the landscape is changing — fast. Stablecoins are no longer a fringe innovation whispered about in crypto circles. They are becoming tools of strategic importance for the world’s largest corporations.

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