Gold At INR 100,000. Should you buy this Akshaya Tritiya

Akshaya Tritiya, as you may know, is one of the most auspicious days or muhurat to buy gold.

The word Akshaya in Sanskrit means “never decreasing”, and since it is the third lunar day of the bright half of the spring season, it is called Tritiya.

Akshaya Tritiya falls on the third day of the month of Vaishakh, where the sun and the moon are the acme of their brightness.

It is believed that investing in gold on this day brings good fortune and eternal growth. Gold is also symbolic of Goddess Lakshmi, the Goddess of wealth and prosperity.

Last year, in May 2024, a couple of days before the Akshaya Tritiya muhurat, PersonalFN wrote a piece suggesting making some investment in gold. The price per 10 grams of gold then was over Rs 71,000 (US$ 3,200 per troy ounce) – an all-time high.

The precious yellow metal was grabbing the spotlight.

The key reasons were:

  • Looming geopolitical tensions – the war between Israel and certain militant groups of the region, the attack on more than 60 vessels by Houthis in the Red Sea, the Russia-Ukraine war, strained relations between the US and China, China and Taiwan, India facing military stands offs with Chinese troops at the Line of Actual Control, and more.
  • The risk of geopolitical fragmentation.
  • Major central banks signalling rate cuts supported by the disinflation process.
  • Burgeoning debt-to-GDP in several countries.
  • Uncertainty around elections – early half of the world’s population headed to polls in 2024.

Now, in April 2025, the price of gold in India has crossed Rs 100,000 per 10 grams (over US$ 3,400 per troy ounce) recently.

Since the last Akshaya Tritiya, which was on May 10, 2024, gold has clocked a stunning 31.3% absolute returns as of April 24, 2025.

Annual Performance of Equity, Debt, and Gold

Data as of April 24, 2025.
(Source: ACE MF, data collated by PersonalFN Research)

In 2025, so far, gold has clocked 25.4% absolute returns so far in Rupee terms, whereas in the US Dollar terms, the gain is 26% (as of April 24,

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