Jubilant Foodworks, which operates brands like Domino’s and Popeyes is seeing a recovery in dine-in sales, according to Sameer Khetarpal, CEO and MD. He also expects dine in sales to grow from the next quarter.
In an interaction with FE, Khetarpal, said that the company will add 1,000 new Domino’s and around 150 Popeyes stores over the next three years.
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On Thursday, the company also launched Elate, India’s first Android-based Point of Sale and order-taking system, designed specifically for the food service industry.
This would take the total Domino’s stores in the country to around 3,100 and Popeyes to around 200-250.
The company is also planning to increase the store count of Domino’s in Sri Lanka to 1,000, taking the total to over 4,000 stores. Additionally, the company has bagged franchise rights in Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia.
For the past 8-9 quarters, the QSR chains have been facing a slowdown due to an overall sluggishness in demand and challenging macroeconomic factors. While the delivery channel has continued to improve, dine-in and takeaway have suffered.
In the October-December quarter, JFL had reported a 12% like-for-like improvement in sales led by volumes. This was mainly due to an improvement in home delivery orders. For JFL, home delivery currently accounts for around 70% of all pizza orders.
In March last year, the company had removed the delivery fee of Rs 40 on the online orders. Khetarpal on Thursday said that they do not plan to re-introduce this fee in the near future.
Moreover, it expects the average order size to improve from April due to its new costlier offerings like pizza for Rs 799. Currently, the average order for the company is just over Rs 400. The company’s app currently has around 1.2 crore monthly users.
JFL has also reduced its delivery time to around 20 minutes. Currently, around 70% of all of its orders, including other brands like Dunkin’ and Hong’s Kitchen, are delivered in less than 20 minutes.
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On food aggregator platforms too,
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