The traditional Indian soda with a glass-ball lid, once a nostalgic staple in local stores, is now making a comeback in international markets. Backed by the Agricultural and Processed Food Products Export Development Authority (APEDA), Goli Pop Soda has gained traction globally, with successful trial shipments to the USA, UK, Europe, and Gulf countries.
“A strategic partnership with Fair Exports India has ensured steady deliveries to Lulu Hypermarket, one of the largest retail chains in the Gulf region. Thousands of bottles have been stocked across Lulu outlets, receiving an overwhelmingly positive response,” a statement by the ministry of commerce and industry said.
ALSO READFMCG firms plan price hikes amid high palm oil costs
In the UK, Goli Pop Soda has become a cultural sensation, appealing to consumers who embrace traditional Indian flavours with a modern twist. “This development represents a significant step in showcasing India’s rich beverage heritage on the global stage,” the statement added.
Additionally, APEDA facilitated and featured Goli Pop Soda at the International Food & Drink Event (IFE) London 2025, held from 17-19 March 2025. The event provided Indian entrepreneurs and exporters a valuable platform to connect with international buyers, explore new business collaborations, and promote India’s diverse agricultural and processed food products globally.
» Read More
