India is witnessing an upward growth trajectory in luxury housing, with ultra-high-net-worth individuals transforming the landscape of luxury real estate. As the number of UHNIs grows, so does their appetite for ultra-luxurious residences that offer exclusivity, bespoke amenities, and prime locations.
A recent survey by India Sotheby’s International Realty reveals that over 60% of High-Net-Worth Individuals and Ultra-HNIs plan to invest in real estate over the next two years. The primary driver behind this surge in luxury housing investments is capital appreciation, with 55% of respondents citing it as their key motivation for purchasing high-end residences in 2025, a notable rise from 44% in 2024.
Besides, major metropolitan regions such as Delhi-NCR, Mumbai, and Bengaluru have become the epicentres of this evolving luxury housing demand. Among Indian cities, Delhi secured the 18th position with a 6.7% year-on-year rise in prime property prices against its 37th rank in 2023, according to the Knight Frank global wealth report. The growth in the country’s billionaire and HNWI population and demand for luxury properties across Mumbai, Delhi and Bengaluru helped them rank among the top 40 global cities in terms of price growth. Simultaneously, other luxury hotspots in NCR like Golf Course Road and Dwarka Expressway are witnessing increasing interest from the ultra-wealthy.
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Developers across cities are mindful of designing homes that cater to these buyer groups. Lately, NCR has seen an impressive new supply of luxury homes capturing the interest of buyers and investors.
Moreover, unlike traditional luxury homebuyers, the new wave of affluent investors includes younger billionaires, startup founders, and second-generation business families, who seek not just opulent living spaces but homes that reflect their lifestyle, status, and aspirations. Their preferences extend beyond prime locations, emphasizing bespoke designs, cutting-edge technology, and sustainable living, making luxury housing one of the most dynamic and fast-evolving segments in the real estate sector.
Amit Modi, Director, County Group, says, “Luxury today isn’t just about opulence; it’s about space, exclusivity, and an unparalleled living experience. HNIs and UHNIs in India are well-traveled, globally exposed, and accustomed to the finest living standards. They are looking beyond compact urban high-rises and instead gravitate toward expansive developments that offer privacy, serenity, and world-class amenities. These buyers remain unaffected by economic fluctuations and prioritize homes that exude luxury through iconic addresses,
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