A survey conducted for Knight Frank’s The Wealth Report 2025 has revealed that 46.5% of Next-Gen Indian high-net-worth individuals (HNWIs) aspire to own a luxury car, making it the most preferred luxury asset. High-end real estate follows as the second choice, with 25.7% expressing a desire to own a luxury home. Other preferred luxury investments include art collections, private jets, and superyachts.
Knight Frank’s Next Generation Survey, a first-of its-kind global study of individuals in the age group of 18 to 35 years and income of over USD 125,000, offers new insights into the priorities and preferences of the new Generation Wealth. Globally, 29.8% of the Next Gen HNWIs have cited preference for high-end real estate, followed by luxury car (27.8%) and private jet (15.1%).
Shishir Baijal, Chairman & Managing Director, Knight Frank India said, “The next generation of wealthy individuals will play a pivotal role in wealth creation and economic growth. Consequently, their aspirations will be of paramount interest to the global luxury industry. As India’s ultra-high-net-worth population continues to expand, new opportunities will emerge for global luxury brands to establish a stronger presence in the Indian market. Sectors such as superyachts, in particular, remain largely untapped and hold significant potential for growth in India.”
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Knight Frank Luxury Investment Index
The Knight Frank Luxury Investment Index (KFLII), which tracks the performance of 10 popular investments of passion, reveals that handbags were the best performing luxury asset class with prices rising 2.8% in 2024. While financial markets soared in 2024, the Knight Frank Luxury Investment Index (KFLII) fell (-3.3%), reporting a negative growth for second year in a row, leaving collectors and investors to navigate a changing landscape where scarcity no longer guarantees returns.
While five out of the ten collectibles’ sectors tracked managed growth in 2024, even for the top performers the uptick was modest. The most surprising was classic cars, which saw growth of 1.2% in 2024. The low growth seen in handbag values belies some real strength in the market. As noted in the Wealth Report 2024, “the ultimate classic handbag, the Hermès Birkin in black Togo leather, is now more valuable than ever when sold on the secondary market.”
Liam Bailey, global head of research at Knight Frank,
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