Women are now making property buying decisions independently. According to ANAROCK’s Consumer Sentiment Survey (H2 2024), women are not only leading in home-buying decisions but are also investing independently. Most of these women are buying homes for their own residence, but the number of women looking at property as an investment is also increasing rapidly.
According to the survey, 69% of women are buying homes for their own use, which was 79% in the second half of 2022. At the same time, 31% of women are now investing in property, which shows a change in their financial planning.
“With growing independence and higher disposable incomes, women are increasingly coming to the housing market as convinced investors,” says Anuj Puri, Chairman – ANAROCK Group. “Our H2 2024 survey finds the end-use-to-investment ratio for women homebuyers at 69:31 against 79:21 in the H2 2022 edition. Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to.”
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“Considering the significant decline seen in the stock market in recent months in contrast to the bull run in 2022, women have unerringly picked the winning ticket in housing,” says Puri. “The only other asset class that has seen a notable uptick on their wish list is gold, whose popularity among polled women investors has risen from 8% in the H2 2022 survey to slightly over 12% in the H2 2024 edition.”
Real estate has become the preferred means of becoming rich
Real estate is the first choice of women for wealth accumulation and increasing wealth. In the second half of 2024, 70% of women preferred investing in property, 65% in 2022 and 57% in 2019. In contrast, interest in the stock market has declined sharply — only 2% of women chose to invest in shares, whereas this figure was 20% two years ago.
Increasing demand for luxury homes among women
The trend of buying expensive and luxury properties is also increasing. More than 52% of the women surveyed showed interest in buying property worth more than Rs 90 lakh, which was 47% in 2022. Of these, 33% women are looking for properties between Rs 90 lakh and Rs 1.5 crore, while 11% showed interest in houses between Rs 1.5 crore and Rs 2.5 crore.
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