Arvind Fashions, the Rs 4,300-crore branded apparel arm of the Arvind group, is looking to scale up its largest brand US Polo in the next few years. In a conversation with FE, Kulin Lalbhai, vice-chairman and executive director, Arvind said that the company was eying a topline of Rs 3,000 crore for US Polo in 3 years from Rs 2,000 crore now.
The company is also looking to beef up its footwear portfolio, by manufacturing sneakers under the US Polo umbrella in the future. Lalbhai did not specify a timeline for the same, but said the company has the capabilities to undertake sneaker manufacturing, given its exposure to fashion and footwear.
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India is the third-largest market for US Polo, the official apparel brand of the US Polo Association, after its home market (US) and Turkey. India contributes over 15% to the global revenue of the brand.
“The broader agenda would be to make US Polo a Rs 5,000-crore brand in 5 years. But in the near term, a Rs 3,000-crore target should be achievable given the double-digit pace of growth of the brand,” Lalbhai said.
US Polo, on an average, has been growing at around 15-20% per annum on the back of category expansion, a growing online and offline presence and new collections. The company has over 450 exclusive brand outlets of US Polo in India, with plans to increase this number to over 500 in the coming months.
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While the retail market has been muted in FY25, Lalbhai said he hopes to see demand conditions improve in the next fiscal (FY26). The company has also maintained its revenue growth target of about 15-20% for the coming year.
At present, the brand, which has a presence in men’s, women’s and kid’s wear under US Polo, is concentrating its attention on the women’s wear category which was relaunched in 2023. Men’s wear, in contrast, remains its mainstay, while the kid’s segment is small.
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