Rebel Foods, the operator behind brands like Faasos, Oven Story, Behrouz Biryani, Wendy’s, and Smoor, has leveraged its cloud kitchen network to enter the quick commerce space in Mumbai—at a fraction of the cost compared to aggregator-led setups.“If I had to build this from scratch and cover Mumbai entirely, it would have taken at least 6-8 months and significant capital.
By utilising our existing infrastructure, we transitioned at a fraction of the cost and time,” said Sagar Kochhar, co-founder of Rebel Foods, in an interaction with Fe.Following the lead of Swiggy and Zomato—who recently launched standalone quick-food delivery apps Snacc and Bistro, respectively—Rebel Foods has introduced QuickiES, now available on Android and iOS. The platform features bestsellers from Rebel’s brands alongside a new range of “café-style snacks,” including samosas, idli, medu vada, pakoras, poha, puffs, instant noodles, sandwiches, hot beverages, and milkshakes.
Notably, QuickiES promises a 15-minute delivery guarantee—or it’s free.Currently, the company is testing the model across Mumbai before expanding to other metropolitan and tier I cities. “We’ve seen promising early signs, with over 10 million+ app downloads so far,” Kochhar noted.Rebel Foods has achieved 85-90% coverage in Mumbai, ensuring an 8-minute drive time from its cloud kitchens, with a 2-3 minute buffer for preparation. “Everything is powered by our tech stack—from customer orders to kitchen operations, forecasting, analytics, fleet management, and more,” he added.With 350 cloud kitchens across 70+ cities and 4,500 restaurants, Rebel Foods believes its control over food production gives it an edge over aggregators.
“While logistics is at the core of aggregator models, our strength is food. This made quick commerce a natural extension for us,” said Kochhar.Rebel Foods is currently growing at over 20% same kitchen sales growth (SKSG) year-on-year and expects this operating leverage to drive profitability next year.For FY24, the company reported revenue of `1,420 crore, a 19% increase from `1,195 crore in FY23. Losses have been reduced by 42% to `378 crore, with Ebitda burn dropping below `10 crore as of December 2024.
After raising $210 million in December 2023, Rebel Foods is now gearing up for an IPO within the next 18-24 months.
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