Brahma, a part of Mumbai-based media company Prime Focus on Tuesday said it had acquired London-based AI content firm Metaphysic. Brahma is a unit of London-based visual effects and animation firm DNEG, which was acquired by Prime Focus in 2014. Although DNEG did not disclose the deal size, it did say that Metaphysic would be merged with Brahma, valuing the latest acquisition at $1.43 billion following the transaction.
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The latest development comes within seven months of the DNEG group securing $200 million in funding from Abu-Dhabi-based venture capital firm United Al Saqer Group. The funding had valued DNEG at over $2 billion and had paved the way for it to launch Brahma, an AI and content technology company, to make the next leap in media. Last year also saw DNEG picking up the exclusive licence for Ziva Technologies, which is an industry-standard software used in visual effects, animation, and gaming.
On Tuesday, DNEG said that together with the United Al Saqer Group, an additional $25 million would be invested in Brahma to accelerate development of the latter’s AI-powered products for enterprises, IP right-holders and content creators across industries.
Metaphysic’s existing investors, including Liberty Global, S32, Rakuten Capital, TO Ventures and 8VC will become shareholders in Brahma.
“Last year, we acquired Ziva, and now, with Brahma’s acquisition of Metaphysic, we have the market-leading 3D and 2D tools to create ultra-realistic digital doubles of India’s most iconic figures across industries” Namit Malhotra, founder, Prime Focus and Global CEO, DNEG, said.
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DNEG, which was formerly called Double Negative, is one of the largest independent visual effects and animation companies in the world serving the Hollywood film industry.
DNEG has won awards for several films over the years including Oppenheimer, Dune, The Lord of the Rings, Interstellar among others.
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