Blinkit, the quick commerce arm of food delivery platform Zomato, on Wednesday announced that it would start delivering TV through its platform in select areas of Delhi-NCR, Mumbai and Bengaluru.
“You can now get a TV delivered through Blinkit in minutes,” said Albinder Dhindsa, CEO of Blinkit, on social media platform X.
Initially, the company will deliver Xiaomi Smart LED TVs. However, more brands will be offered soon. All TV orders will be delivered through the company’s recently launched large order fleet.
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Q-commerce companies have been experimenting with delivering bigger, costlier products to improve gross and average order values.
Last month, Blinkit started delivering smartphones, feature phones, laptops and printers on its platform.
Its rivals Swiggy Instamart and Zepto have also been working towards improving average order value (AOVs) on their platforms.
Instamart has also started delivering rice cookers, mixer grinders and room heaters. Zepto has also started offering monitors and other appliances on its platform. It has also launched a separate offering Super Saver for bulk orders.
Currently, Blinkit is the market leader in terms of AOV. In the October-December quarter, the company’s AOV touched Rs 700. It is followed by Zepto with an AOV of around Rs 650 and Instamart at Rs 534.
According to experts, the main advantage for Blinkit is the higher number of SKUs it offers.
“Swiggy and Zepto have been trying to match with Blinkit in terms of SKU but there is a wide difference at the moment,” an analyst said, asking not to be named.
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To facilitate quicker deliveries, all quick commerce players have stepped on the pedal to establish more dark stores in existing as well as newer cities.
This would mean more cash burn but allow these companies to gain market share and improve delivery times. The cash burn, upto Rs 400 crore in case of some of these companies,
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