Rupee fall hurts India Inc hard

The rupee inched closer to the 88-mark against the US dollar on Monday, putting companies in import-sensitive sectors on the edge. While firms fear a surge in imported inflation on account of rupee depreciation, consumer electronics companies, for instance, are taking price hikes to protect margins.

In sectors such as thermal power, where the cost of inputs, such as coal, will shoot up due to a falling rupee, tariffs may increase, say experts. While oil marketing companies have held their price lines for now to keep inflation in check, in renewable energy, where panels and modules are imported, prices have been locked into forward contracts for now, and there is no immediate impact on input costs, an executive from Tata Power said.

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Executives at infrastructure and capital goods firms such as Thermax, KEC International, and L&T said they had forward covers for the next few months and were not looking to pass on input price increases to their customers as that would entail renegotiation, which could hurt their order books.

Also Read Ericsson India sales fall 53% to Rs 11,732 crore in 2024 Consumer firms pitch for measures to boost demand in Budget 2025 Rupee slide to hit margins of EV players Imported inflation, fiscal costs remain key worries

For the automobile sector, the depreciation of the rupee against the dollar is mixed. Export-driven domestic manufacturers are likely to benefit, while companies reliant on imports, including electric vehicle (EV) makers, luxury carmakers, and passenger car manufacturers, are likely to be affected the most, said experts. Analysts say that an immediate impact on components is unlikely, as most imports are insured, with some covered by long-term contracts that shield them from currency fluctuations.

“The weakening rupee is a cause for concern for most players. This is also happening at a time when demand trends are weak. While the Union Budget has given an impetus to consumption with income tax cuts, it will be blunted to an extent with price hikes,” NS Satish, president, Haier Appliances, said.

Satish added that the firm had taken a 5% price hike in air conditioners in February. “A second round of price hikes to the tune of 4-5% is likely in March in commercial freezers and LED TVs each,”

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