Reliance Consumer Products on Monday entered the sports hydration drink segment with Spinner.
The drink, which is being offered at Rs 10 for a 150 ml bottle, has been co-created with former Sri Lankan cricketer Muttiah Muralitharan.
Reliance has disrupted the beverages market with aggressive pricing of Campa Cola, which it relaunched in 2023.
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The price of Spinner is relatively lower than other sports drinks in the market. Pepsico’s Gatorade and Coca-Cola’s Powerade are available at a price of Rs 50 for a 500 ml bottle. Decathlon’s sports drink Aptonia costs Rs 99 for a 400 ml bottle. On the company’s online portal, it is available at Rs 69.
Reliance Consumer has also been aggressively expanding its portfolio before the onset of summer. In January, it launched RasKik Gluco Energy at Rs 10, entering the energy drink segment.
Reliance, which entered the beverages market less than two years ago by reviving Campa, it already has a market share of 10% in the sparkling beverage category in some states. It has also sparked price wars among brands, impacting the sales of some juice makers like Dabur India, which sells it under brand Real.
In a statement, RCPL said that Spinner will lead the movement in creating a sports beverage category of up to $1 billion in the next 3 years.
Spinner will come in three flavours — lemon, orange, and nitro blue.
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It has partnerships with top IPL teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians, who will collaborate with RCPL to increase brand visibility nationwide.
“With Spinner, we’ve created an affordable and effective hydration solution that can be enjoyed by everyone, whether you’re a professional athlete or just someone looking to stay hydrated,” said Reliance Consumer COO Ketan Mody.
Muralitharan added, ” Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing.”
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