The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the popular Amul brand, has announced a Re 1 reduction in milk prices for one-litre packs across India. The move aimed at encouraging consumers to opt for larger packs also marks a slight relief for households amid rising costs.
Speaking to PTI, GCMMF Managing Director Jayen Mehta said, “We have reduced the prices of one-litre packs by Re 1 per litre across India to incentivise consumers to purchase larger packs of milk.”
In Delhi, Amul Gold is now priced at Rs 67 per litre, down from Rs 68, while Amul Taaza is available at Rs 55 per litre, compared to Rs 56 earlier.
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GCMMF, the world’s largest farmer-owned dairy cooperative, boasts an impressive network of 36 lakh farmers across 18,600 villages in Gujarat. The federation handles an average of 310 lakh litres of milk daily and has an annual milk processing capacity of approximately 500 lakh litres.
In the 2023-24 fiscal year, GCMMF’s turnover grew by 8% to Rs 59,445 crore. Mehta previously stated that the cooperative anticipates double-digit revenue growth this year, driven by strong demand.
Beyond domestic success, Amul has expanded its footprint internationally, exporting dairy products to 50 countries. Notably, last year, GCMMF launched four milk variants in the US, targeting the Indian diaspora and Asian communities.
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