Prominent real estate developers and brand experts have called for an amicable resolution to the legal battle between the Lodha brothers, Abhishek and Abhinandan, over the use of the family name in their respective businesses. Abhishek Lodha’s Macrotech Developers recently filed a petition in the Bombay High Court against Abhinandan Lodha’s firm, alleging misuse of the Lodha name to mislead customers.
Niranjan Hiranandani, founder of the Hiranandani Group, emphasised the importance of resolving such disputes through mediation or arbitration rather than litigation. “Family disputes over business assets are not uncommon, and alternative resolution mechanisms can help avoid prolonged court battles,” he said. Hiranandani drew parallels to his own amicable settlement with his brother, which resulted in a $1 billion asset sale to Canadian investor Brookfield.
A similar view was expressed by a managing director of a Mumbai-based real estate firm. Highlighting the example of the Raheja family, which split its empire amicably into separate companies – K Raheja Constructions, K Raheja Corp, and K Raheja Universal – the developer suggested that both Abhishek and Abhinandan could continue using the Lodha brand while maintaining distinct identities for their businesses.
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Brand experts downplayed fears of potential damage to the Lodha brand. N Chandramouli, CEO of TRA Research, noted that the brand’s strength and reputation remain intact as long as the dispute is resolved fairly. “The name is integral to their businesses, and any impact on the listed entity will be minimal until a court order is issued,” he said.
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Advertising veteran Sandeep Goyal emphasised the importance of safeguarding the brand name, calling it “the most valuable asset” for businesses built over decades.
The Macrotech Developers petition alleges that Abhinandan’s House of Abhinandan Lodha (HoABL) misled customers by leveraging the Lodha name, thereby gaining an unfair advantage. HoABL, however, contends that the family settlement agreement allowed Abhinandan to use the name in specific contexts, and that his businesses – Lodha Ventures and HoABL – are distinct from Macrotech Developers in terms of product offerings and market focus.
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