The fast-moving consumer goods (FMCG) arm of Reliance, which has touched Rs 8,000 crore in topline for the first nine months of FY25, will expand distribution into the north and west of India, sources have told FE. The FMCG business is part of Reliance Consumer Products (RCPL), a wholly-owned subsidiary of Reliance Retail Ventures (RRVL).
Key RCPL brands include Campa and Independence, which are projected to touch Rs 1,000 crore by the end of FY25, RRVL disclosed on Thursday. The Rs 1,000-crore milestone for Campa will come within two years of its launch in March 2023. Independence, on the other hand, was first rolled out in Gujarat in December 2022 and then expanded to additional markets in 2023.
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The expansion by RCPL into the north and west of the country will see greater penetration into markets such as Delhi-NCR as well as states such as Uttar Pradesh, Punjab, Haryana and Rajasthan, persons in the know said. The aim is to reach about a million outlets in a year, sources said, from about half a million outlets now, which are mainly in the south.
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The distribution push is also timed with the overall momentum the FMCG business is seeing, sources said, as it seeks to become a leading player in the market. RCPL saw an almost 300% year-on-year growth in its network of distributors and merchant outlets in the December quarter, led by growth across categories, it said on Thursday.
Key markets currently serviced by RCPL include Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and some parts of Maharashtra and Gujarat. RCPL executives were not immediately available for comment.
RCPL, sources said, has been driving both affordability and penetration via its products, with a substantial portion of its sales, estimated at about 40%, coming from price points such as Rs 10, Rs 20 and Rs 30.
In beverages, for instance,
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