For the first time since launching iPhone sales in India, Apple has entered the top five smartphone brands by volume, achieving a 10% market share during the October-December period, according to Counterpoint estimates.
This milestone highlights the growing popularity of Apple in India, driven by a combination of premiumisation trends and no-cost financing schemes. Strong discounts on previously launched iPhone models resulted into double-digit growth in Apple’s shipments last year.
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“Apple, with its aspirational image and rising footprint, has become an obvious choice for young consumers in India, especially beyond tier-II cities. For Indians, the iPhone is more than a smartphone—it’s a lifestyle statement,” said Tarun Pathak, research director at Counterpoint India.
Analysts note that upper and middle-class segments, particularly the youth, are driving this incremental purchase behaviour.
Apple’s market share stood at 8.6% in the July-September quarter, as per IDC, with shipments growing 58.5% year-on-year during that period. For the full year, Apple shipped over 12 million iPhones in India, marking a 35% year-on-year growth.
“As we analyse Apple’s strategic approach, we observe the implementation of a comprehensive three-dimensional (3D) strategy, centered around key pillars of domestic manufacturing, distribution, and driving premiumisation. This multi-faceted approach reflects Apple’s commitment to staying ahead in the market and catering to the evolving needs of consumers,” Pathak added.
In September, Apple launched its latest iPhone 16 series, further boosting its sales momentum. The company’s flagship retail stores in Delhi and Mumbai have also contributed significantly to its growing footprint.
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“We can’t wait to bring four new stores to customers in India,” Apple CEO Tim Cook had said recently.
Apple is also launching four more retail stores in the country. The company has set an all-time revenue record in India in the July-September quarter.
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