Foodtech major Swiggy on Thursday announced that Swiggy Instamart has expanded to 76 cities across the nation, and the platform will soon also be available as a standalone app. As one of Swiggy’s flagship services, Instamart will continue to be accessible via Swiggy’s unified platform, where it has delivered rapid growth in the past year, the company added in a statement in an exchange filing.
The Instamart app provides users an even more direct experience, offering greater convenience by ensuring quicker access to Swiggy’s quick-commerce service.
Sriharsha Majety, MD & Group CEO, Swiggy, said, “While it’s been clear for a while now that Swiggy Instamart is set to match Food delivery in size, recent developments show it’s on track to surpass Food delivery in both penetration and scale. The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100M+ users.”
Also ReadModest Q3 on the cards for India Inc
He further added that Instamart will remain a key offering within the Swiggy app, helping the company amass the cross-pollination benefits of a unified app. “The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category,” he said.
Amitesh Jha, CEO of Swiggy Instamart, said, “Swiggy Instamart is on a rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of. Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks.”
Shares of Swiggy went up by 3.24 per cent on an intraday basis.
This is not Swiggy’s first foray into standalone apps, even as the company has successfully built three major businesses—Food Delivery, Quick Commerce, and Dining Out on its unified platform.
An Instamart-first shortcut for the Swiggy app has already been available on the Android PlayStore. Swiggy’s restaurant reservation service, Dineout, was earlier acquired and integrated into the unified app;
» Read More
