Blinkit, quick commerce arm of Zomato, has launched large order fleet in Delhi and Gurugram. Earlier in April, Zomato had launched a similar service to cater to gathering of up to 50 people.
The announcement was made by Blinkit CEO Albinder Dhindsa on social media platform X.
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“Introducing Blinkit’s large order fleet! These are all-electric vehicles designed to handle all large (electronics/party orders) orders,” the post said.
“Currently live in Delhi and Gurugram. Will be launching this in other cities very soon!”
Quick commerce companies have been aiming to increase the average order value (AOV) on its platform by raising the number of SKUs and introducing bigger, costlier items. This would ultimately improve the margins of these companies.
Blinkit offers appliances like geysers, heaters, air purifiers and PlayStation for quick delivery. The large fleet is likely to help the delivery agents handle these items easier.
“Going to deliver the air hockey table order in one of these and then head to the office,” Dhindsa said in the social media post.
To boost the demand for bulkier and costlier items, Blinkit also introduced an EMI option on service for those priced above Rs 2,999.
Recently, Swiggy has launched XL fleet to cater to bulk orders. Zepto has launched a separate feature called “SuperSaver” to fuel its AOV and GOV.
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Blinkit is currently the leader in the quick commerce space with a market share of around 46%. It is followed by Zepto at 29% and Instamart at 25%, according to Motilal Oswal.
In Q2FY25, Blinkit saw its revenue more than double to Rs 1,156 crore from Rs 505 crore in Q2FY24. It had turned contribution-positive since in Q2FY24.
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