CoinSwitch, India’s largest crypto trading platform, has released its third annual investor report, India’s Crypto Portfolio 2024: How India Invests. The report provides a deep dive into India’s growing crypto ecosystem, focusing on city-wise investment trends and demographic insights that are driving the adoption of digital assets.
City-Wise Investment Trends
Delhi-NCR continues to lead the charge in crypto adoption for the third consecutive year, solidifying its position as the top contributor in 2024. The region recorded nearly twice the investment of Bengaluru, which ranked second, followed closely by Mumbai. Together, Delhi (20.1%), Bengaluru (9.6%), and Mumbai (6.5%) account for over 36% of India’s crypto investments, marking a significant increase from last year.
Kolkata and Botad (Gujarat) made their debut in the top 10 cities for crypto adoption, securing 9th and 10th places, respectively. This highlights the widening appeal of cryptocurrencies across India.
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Among the top 10 cities, Pune emerged as the standout performer, with 86% of its investors reporting positive returns. This makes Pune the city with the highest percentage of profitable portfolios in the country.
Tier-2 and Tier-3 cities such as Jaipur, Lucknow, and Botad are showing strong adoption rates, underscoring the grassroots growth of crypto investments beyond major metros.
Demographics driving adoption
The under-35 age group dominates crypto investments, comprising nearly 75% of the investor base. Meanwhile, the 36–45 age group is steadily growing, reflecting increasing interest among mid-career professionals.
Female Investors
Women account for 11% of the investor base, indicating room for greater inclusivity within the crypto ecosystem. This presents an opportunity to encourage more women to participate in digital asset investments.
Investor Preferences
Bitcoin (BTC) and Ethereum (ETH) remain top investor favorites, securing the 2nd and 3rd spots with 7% and 6% of investments, respectively. Meme coins represent 13% of all crypto investments, with Dogecoin leading the segment at 55%, followed by PEPE and BONK.
PEPE delivered a staggering 1373% return,
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