Country Delight enters quick delivery market

Direct-to-consumer dairy and daily essentials brand Country Delight has become the latest entrant to the 10-15 minute delivery space. The Gurugram-based company has started quick delivery in some areas in the NCR and is likely to expand it to other cities soon, according to a source.

The company already has a rapid delivery service which delivers dairy products to customers within 30-40 minutes of placing the order. 

Also ReadBlinkit’s Bistro joins the race for 10-minute food delivery – Will it edge past competition?

A company spokesperson said this service has been live for some months and it is continuously innovating to reduce the time to 10-15 minutes. 

Also Read Blinkit enters quick food delivery market with Bistro Zepto to launch separate app for Cafe unit Amazon India earmarks $120 million to invest in manufacturing, AI startups; targets 4x jump in exports Redmi Note 14 5G Series launched in India with instant delivery via Flipkart Minutes: Details

The company started its operations in 2013, primarily focusing on selling milk via a subscription model. Gradually, it added other dairy products and around 2021 listed kitchen staples to increase penetration. 

In January, the company secured $20 million in Series E funding, valuing it around Rs 820 million. In October, it secured another $24 million in debt from Alteria Capital.

In FY24, the company, which operates in 25 cities, reported a revenue of Rs 1,380 crore. In FY23, its revenue was estimated around Rs 900 crore.

One of the company’s closest competitor, Tata-owned BigBasket has announced that they have shifted focus from slot-based deliveries to 10-minute delivery. 

“We’re not eliminating slotted delivery, but making quick commerce the default option,” Hari Menon, CEO and co-founder of BigBasket, said in August. 

While most of Country Delight’s other competitors like Otipy currently work under the slot-based delivery model, it is unclear if it will continue with both the models or shift completely to rapid delivery.   

Several other food and grocery delivery platforms have been very bullish on rapid delivery space, which are currently being dominated by Zomato’s Blinkit, Swiggy’s Instamart and Zepto. 

Also ReadOil India appoints Abhijit Majumder as its CFO

Flipkart has launched Minutes in Bangalore. Amazon has also announced that it is launching the pilot of its quick delivery service in the city. 

 » Read More

Related Articles

The Evolution of Gurgaon’s Real Estate: How Dwarka Expressway is leading the way

With rising demand and consistent price appreciation, Gurgaon’s real estate market is on a strong growth trajectory. Its prime location, excellent connectivity, and world-class infrastructure make it a preferred choice for homebuyers and investors alike. The Evolution of Gurgaon Real Estate Infrastructure Gurgaon has long been a pioneer in shaping India’s luxury real estate market

Fixed Deposit: Make the most of current FD rates before they start falling

Fixed deposit (FD) rates are currently looking pretty attractive. If you’ve been thinking about parking your savings in guaranteed return investment schemes and earn decent returns, this might be the best time to do so. Banks are currently offering interest rates as high as 8% on FDs, with smaller banks pushing the envelope even further.

FPIs’ incessant selling continues; withdraw Rs 7,300 crore from equities in a week

The exodus of FPIs from the Indian equity markets continued unabated, as they withdrew over Rs 7,300 crore (about 840 million) in the first week of this month due to global trade tensions, with the US imposing tariffs on countries such as Canada, Mexico, and China. This came following an outflow of Rs 78,027 crore

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Stay Connected

0FansLike
0FollowersFollow
0SubscribersSubscribe
- Advertisement -

Latest Articles

The Evolution of Gurgaon’s Real Estate: How Dwarka Expressway is leading the way

With rising demand and consistent price appreciation, Gurgaon’s real estate market is on a strong growth trajectory. Its prime location, excellent connectivity, and world-class infrastructure make it a preferred choice for homebuyers and investors alike. The Evolution of Gurgaon Real Estate Infrastructure Gurgaon has long been a pioneer in shaping India’s luxury real estate market

Fixed Deposit: Make the most of current FD rates before they start falling

Fixed deposit (FD) rates are currently looking pretty attractive. If you’ve been thinking about parking your savings in guaranteed return investment schemes and earn decent returns, this might be the best time to do so. Banks are currently offering interest rates as high as 8% on FDs, with smaller banks pushing the envelope even further.

FPIs’ incessant selling continues; withdraw Rs 7,300 crore from equities in a week

The exodus of FPIs from the Indian equity markets continued unabated, as they withdrew over Rs 7,300 crore (about 840 million) in the first week of this month due to global trade tensions, with the US imposing tariffs on countries such as Canada, Mexico, and China. This came following an outflow of Rs 78,027 crore

Co-working spaces boom in small towns

In December last year, Andhra Pradesh chief minister N Chandrababu Naidu, in a bid to boost employment opportunities for women, ordered state officials to facilitate development of co-working spaces and “neighbourhood working spaces”. By the end of 2025, Andhra Pradesh aims to set up 1,50,000 seats in co-working space centres in government and private buildings.

India most expensive market: Valuation guru Aswath Damodaran

By Ananya Grover The Indian stock market is the most expensive and no amount of “hand-waving” can justify the story of paying 31 times earnings, 3 times revenue and 20 times EBITDA, in the aggregate, for Indian companies, believes valuation guru Aswath Damodaran. The New York University finance professor, in a recent blog post,  noted