Looking to take on larger food delivery rivals, hyperlocal e-commerce platform magicpin has launched a quick food delivery service, magicNOW, which will deliver from restaurants within a 1.5-2 km radius of the consumer in 15 minutes.
The service will be initially launched in Bengaluru, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune.
During the pilot phase conducted last month, the new service delivered 75,000 food orders from a network of over 2,000 food brands and over 1,000 local restaurants, the company said in a statement.
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Currently, Swiggy has a quick food delivery service called Bolt that delivers food in 10 minutes.
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Besides Swiggy, other quick commerce players such as Zomato’s Blinkit and Zepto also have instant food delivery services and tie-ups with food brands.
Magicpin said the delivery on magicNOW will be powered by Velocity, an aggregator of third-party logistics providers such as Shadowfax, Dunzo, Rapido, Porter, OLA, and Zypp.
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