Like the previous two months, there were significant activities in the India automotive industry in November given it is the final month for the festive season in the country. There were plenty of launches and unveils all throughout the month which made November 2024 a very busy month for those tracking the automotive market in India. Here’s a rundown of the top 5 search terms trending in Google for the month of November.
Auto: Top 5 Google Trends for Nov 2024 (Image: Google Trends)
1. Royal Enfield
It is very common for Royal Enfield to find itself on top of this list consistently but November had plenty of things going for itself. The month started with the international unveiling of the Interceptor Bear 650– Enfield’s first scrambler in the 650cc platform, which is based on the Interceptor 650. This was followed by its global debut at 2024 EICMA in Milan, Italy where the bike got unveiled in its full colours.
Speaking of EICMA, the 2024 edition of the annual motorcycle exhibition witnessed many other unveils from Enfield including Classic 650 and more importantly the Flying Flea brand— Royal Enfield’s upcoming range of electric motorcycles. Back home at Motoverse 2024, Enfield officially launched the Goan Classic 350, a bobber derivative of Classic 350. In addition, the Chennai-based bikemaker also unveiled the new Scram 440 — an upgrade over Scram 411.
2. Mahindra
Mahindra has been in the news this month primarily for its Electric Origin range of vehicles. The first two models from this range– BE 6e and XEV 9e— recently broke covers, offering segment-best features and performance. Prices for BE 6e will start at Rs 18.90 lakh whereas the XEV 9e will be priced starting at Rs 21.90 lakh (both ex-showroom). Complete price list of both SUVs will be announced in January 2025 at Bharat Mobility Expo.
Mahindra Born Electric SUVs || Image: Mahindra (Twiter)
Also ReadMahindra BE 6e: Top 5 feature highlights
3. TVS
TVS has been trending for the past 30 days primarily due to the launch of the Raider iGo. The iGO Assist technology offers an additional torque of 0.55 Nm over the rest of the Raider range. The Raider iGo delivers an output of 11.4 bhp and 11.75 Nm of peak torque. This is courtesy of an already-existing Integrated Starter Generator (ISG) that is offered as standard in the lineup.
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