Sushma Group, a prominent real estate developer in Northern India, has forged a significant partnership with Bayside Corporations (BCS), a renowned entity in the luxury segment of Indian real estate, to enhance the sales of its exclusive projects in Kasauli. This collaboration represents one of the inaugural exclusive selling agreements within the hill station real estate sector, with the objective of achieving a Gross Transaction Value (GTV) exceeding Rs 350 crore.
Under this strategic alliance, Bayside Corporations has been assigned the responsibility of selling over 400 units, which constitutes half of the Sushma Group’s total inventory of 800 units located in the scenic Kasauli Hills. This partnership capitalizes on the Sushma Group’s proficiency in developing luxury living environments and Bayside Corporations’ established sales expertise and extensive network, targeting high-net-worth individuals (HNIs), non-resident Indians (NRIs), and discerning domestic buyers in search of premium properties in hill stations.
Prateek Mittal, Executive Director of Sushma Group, remarked on the collaboration, “Our partnership with Bayside Corporations is a crucial advancement in broadening the reach of our luxury hill projects. These developments encapsulate the serenity and luxury that discerning buyers desire in Kasauli. With Bayside’s proficiency, we aspire not only to meet but to exceed our ambitious sales goals, delivering exceptional value to our customers and investors.”
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Through this collaboration, Bayside Corporations will concentrate on increasing the visibility of Sushma’s Kasauli projects, emphasizing their superior design, world-class amenities, and investment potential.
Umesh Bhati, Director of Operations at Bayside Corporations, said, “The alliance with Sushma Group is in perfect alignment with our dedication to providing high-quality real estate experiences. Given the rising demand for properties in hill destinations like Kasauli, we aim to facilitate a seamless purchasing process while maximizing the market potential of these outstanding developments.”
Ambika Saxena, Director of Corporate Communications, said that the increasing appeal of hill station properties, fueled by a rising interest in second homes, vacation getaways, and rental income prospects, offers substantial opportunities for both organizations. “This partnership aims to reshape the luxury real estate market in Kasauli by addressing the changing desires of buyers who seek exclusivity, comfort, and picturesque living environments. Additionally, we intend to implement distinctive marketing strategies to boost the visibility of our projects,” she added.
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