NCR’s High-End Market: How strategic locations drive property value

Currently, the luxury real estate sector in the National Capital Region (NCR) is experiencing significant growth, driven by the interests of high-net-worth individuals and affluent buyers who are increasingly seeking residences that provide an exclusive and enhanced lifestyle. In the aftermath of the pandemic, the priorities of luxury homebuyers have shifted, with many now emphasizing a harmonious work-life balance, spacious living areas, access to green spaces, and superior infrastructure. The location has emerged as a critical factor in this decision-making process, becoming one of the primary considerations in the valuation of high-end properties. Buyers are now inclined towards homes that not only offer a superior standard of living but are also strategically situated to ensure convenient access to major urban centers.

As a result, developers in NCR are becoming attuned to this demand for well-located luxury residences and are strategically initiating projects in both emerging and established luxury corridors. In Gurugram, areas such as the Dwarka Expressway, Golf Course Road, Southern Peripheral Road, Golf Course Extension Road, New Gurgaon, and Sohna Road are gaining prominence as prime locations that meet the lifestyle expectations of modern, discerning buyers. Simultaneously, Noida Sector 150, the Noida-Greater Noida Expressway, and Siddharth Vihar in Ghaziabad are also witnessing a surge in buyer interest.

Commenting on the same, Sandeep Chhillar, Founder and Chairman of Landmark Group, says, “The micro-markets of Dwarka Expressway and New Gurgaon have captured attention with their modern infrastructure and ease of accessibility to Delhi and Gurgaon. As these markets evolve, they are projected to become top preferences for luxury investments. The comprehensive growth of these areas has unlocked vast potential for luxury real estate, aligning perfectly with the preferences of today’s discerning buyers. Our projects are strategically positioned to meet the rising demand for well-connected, luxury living spaces that promise long-term value and lifestyle enhancements.”

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A recent report by JLL revealed that in H1 2024, around 23,500 residential units were launched in Delhi-NCR, including Delhi, Gurugram,

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