The quick commerce bug seems to have bitten everyone. The latest to join the bandwagon are direct-to-consumer (D2C) brands such as NEWME, Snitch, DaMENSCH, Epigamia, Lenskart, Clinikally, Supertails, Ultrahuman, Sepoy & Co, Mondelez, Allter and Mymu.
In addition to selling via q-commerce platforms such as Zepto, Blinkit, Swiggy Instamart and BBNow, these brands are piloting direct rapid deliveries through their own websites. Helping them achieve these 90 minute-same day deliveries are logistics startups such as Zippie and Blitz.
Fast fashion brand NEWME started 90-minute deliveries in September across 8-10 PIN codes in Gurugram. Today, it covers more than 18 PIN codes across Delhi-NCR with plans to extend this service to more locations in Delhi and Noida. For other areas, it currently delivers within 12-24 hours. The startup claims that within 30 minutes of piloting 90-minute deliveries, the platform clocked over 100 orders, with several being delivered in under 25 minutes.
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Fashion startup Snitch also initiated 24-hour quick delivery services six months ago and has seen a 12% uptick in users. The startup plans to introduce two-hour deliveries by Q1FY26.
D2C created a wave in India after the pandemic, when brands started delivering directly from their websites along with deliveries via online marketplaces like Amazon and Flipkart. This is because direct deliveries from apps or company websites enable brands to have larger control and get direct feedback. It also allows them to offer an expanded catalogue, exclusive offers, and personalised experiences with consumers, which isn’t possible through third-party platforms.
A similar shift is now being seen in the quick deliveries space. “Additionally, D2C brands are often required to pay 30-45% commission on sales to list on q-commerce platforms and also on marketing and deep discounting to boost visibility, while established FMCGs enjoy more favourable terms and conditions as they have brand leverage,” Madhav Kasturia, founder and CEO of Zippee, told FE.
Zippee is a logistics startup that enables two-hour to same-day deliveries for over 140 D2C brands and marketplaces, including Epigamia, Lenskart, Rage Coffee, NOTO, NEEMAN’S, among others.
Kasturia added that some of the brands have been experiencing triple-digit growth. RTOs (return to origin) have seen a cut by up to 90%,
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