In an age of food deliveries, restaurants are trying every trick to attract customers to outlets for dining in.
Value meals is one of them. While many are available for order too, various brands have launched value offerings that are available only for dine-in.
For instance, pizza chain Domino’s ‘Lunch Feast’, which consists of a four-course meal at just Rs 99.
The meal includes a regular pizza, a creamy tomato meltz, crispy veggie bites, and a 295 ml soft drink — all for below Rs 100.
But the catch is that the offer is only available for dining at a Domino’s outlets during lunch hours of 11 am-3 pm.
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Earlier this year, Westlife Foodworld, which operates over 350 McDonald’s outlets in west and south India, launched ‘McSaver Meals’.
Again only for dine-in, the meal is priced differently in different regions, but is affordable in all its variants.
In Gujarat, Madhya Pradesh, and Chhattisgarh, the McSaver costs Rs 99, but in west and south India, the meal is priced at Rs 149.
KFC India, too, launched a ‘Lunch Specials’ menu priced at Rs 149 in early 2024, available for dine-in at its restaurants. The meal includes chicken/veg burgers, rolls, rice bowls, and a beverage.
A fascinating addition to this list is also Dasaprakash, the south Indian chain of restaurants, which has also launched an unlimited breakfast buffet at Rs 199 at its outlets.
Aparna Bhawal, chief marketing officer at KFC India and partner countries, tells FE, “Research showed us that lunch is often the most compromised meal of the day, and this insight led to the launch of KFC Lunch Specials.
“It is a long-term addition to the menu and has helped us unlock a new day part for our dine-in channel, as it’s available only during certain hours of the day.”
McDonald’s McSaver meals had closely followed on the heels of the company seeing a year-on-year decline in its same-store sales growth by 9% in its October-December quarter last year.
In the same quarter, Devyani International, which operates KFC India, saw a 4% decline in its same-store sales growth.
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