Versuni to take made-in-India portfolio to 90% in 2 years

Versuni India, earlier known as Philips Domestic Appliances, is aiming to manufacture 90% of its portfolio domestically, up from 70% currently, in the next two years, a top official said. 

“When I say made in India, it is conceptualised in India, developed in India and then manufactured in India,” Gulbahar Taurani, MD and CEO, Versuni India, told FE on the sidelines of a product launch in New Delhi.

He added that the company would eventually take this number to 100%. 

“With our factories and R&D centre, we are quite confident that we will do it soon,” he said. 

Versuni India has two manufacturing facilities in Chennai and Ahmedabad. It also has a research & development facility in Chennai. 

In September 2021, Royal Philips sold its domestic appliance business to global investment firm Hillhouse Capital. 

In February 2023, the Philips Domestic Appliances business was rechristened as Versuni. It continues to use the Philips consumer brands as a licensee of Royal Philips. It sells its products under the brands Philips and Preethi here.

The company sells kitchen appliances, ironing products, air purifiers, CCTV cameras and vacuum cleaners. Taurani said that ahead of the summer season, they are bullish on juices as a category.

“Juicing is something which we really want to promote in summers Because that is closer to our core, and we feel we have the expertise there,” he said. 

To improve the user experience, the company is innovating by introducing new features like easy cleaning in its existing juicer portfolio. 

The company would also look to enter newer categories, but currently, its ultimate goal is to improve the household penetration of the products it sells from single-digit to double-digit.

“We want that every Indian household should have a air fryer,” Taurani said.  

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