Ikea’s expansion plans to be mix of online & physical store

Swedish furniture retailer Ikea is set to deepen its presence in India with a strategic expansion plan that includes online sales in 10 cities and new physical stores in key metro markets. The company, which is currently focusing on six major metropolitan areas, is also seeking its next round of investments to drive future growth and aims to transition towards profitability in the coming years, according to Ikea India CEO Susanne Pulverer.

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Ikea has launched online sales in Delhi-NCR, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, Varanasi, Agra, and Prayagraj. Currently, online sales account for 30% of Ikea India’s total revenue, highlighting the growing importance of its digital presence.

The company is strengthening its offline presence by opening two full-size stores in Delhi-NCR — one in Gurugram by 2026 and another in Noida by 2028. The company already has operational stores in Hyderabad, Mumbai, and Bengaluru.

Beyond these four cities, Ikea plans to open physical stores in Pune and Chennai in the next phase. While the exact timeline for these stores has not been finalised, Pulverer said that Pune already has online access to Ikea’s offerings, and the brand is keen to establish a physical presence there.

Additionally, Ingka Centres, part of Ingka Group that operates Ikea retail, is investing one billion euros to set up two major commercial centres under the ‘Lykli’ brand in Gurugram and Noida. These centres will feature hotels, offices, and smaller Ikea anchor stores.

Unlike the large-format stores in Bengaluru (460,000 sq ft), Hyderabad (480,000 sq ft), and Navi Mumbai (530,000 sq ft), the upcoming Gurugram and Noida stores will be smaller —ranging between 200,000 to 250,000 square feet. This shift is aimed at optimising costs and space utilisation while still offering the full Ikea experience, including home inspiration setups, food courts, and play areas.

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Despite its expansion, Ikea India reported a widening loss of Rs 1,299.4 crore in FY24, though its revenue from operations grew 4.5% year-on-year to Rs 1,809.8 crore. Pulverer stated that Ikea remains committed to affordability while investing heavily in new markets, and the company expects to become profitable as it scales further.

“In every market,

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