We are expanding offline to tap rising demand: CaratLane COO

CaratLane, a wholly-owned subsidiary of Titan, is intensifying its focus on expanding offline stores and strengthening its presence in the competitive diamond jewellery market. With over 300 stores and 19 new openings in the October-December quarter, the brand is keen on catering to evolving consumer preferences. Atul Sinha, chief operating officer (COO) of CaratLane, spoke with Krishna Barot about the brand’s future strategies and market insights. Edited excerpts:

Nykaa Q3 Results: Profit surges 51.35% at Rs 26.41 crore, revenue up 26.74% YoY Q How is demand for diamond jewellery evolving in Tier 2 and Tier 3 cities?

A. We are witnessing a steady shift in consumer behaviour in Tier 2 and Tier 3 cities, with increasing demand for diamond jewellery. More consumers in these regions are embracing diamonds and incorporating them into their jewellery collections. We recently launched stores in Moradabad, Navsari, and Bokaro, and their performance has exceeded our expectations. Although these markets are still emerging, they offer tremendous potential. We are committed to making diamond jewellery more accessible and desirable in these regions.

Q. Has inflation impacted consumer demand in the diamond jewellery segment?

A. Inflation has had minimal impact on the diamond jewellery market. While inflationary pressures have affected some jewellery categories, diamonds remain resilient due to their enduring value and aspirational appeal. Additionally, we offer collections across various price points, allowing us to cater to different consumer segments and maintain steady demand.

Also Read Turn export challenges  into opportunities with strategic road map Australia and India: Batting together on a better wicket From Red Tape to Red Carpet: How India can regain its competitive edge! Rural India extends lead in internet usage: IAMAI-Kantar Q. What factors will drive the growth of the diamond jewellery segment in 2025?

A. One of the biggest drivers is the increasing financial independence of women. Jewellery is no longer just a traditional purchase, it has become a form of personal expression, especially for regular wear. Another growth factor is the surge in jewellery gifting. More people are opting for affordable diamond jewellery to celebrate their relationships. Additionally, our kids’ jewellery segment has gained significant traction, particularly with collections inspired by popular brands like Disney’s Lion King. These designs resonate deeply with both children and parents, creating a new avenue for demand.

 » Read More

Related Articles

New NPS guidelines issued! Officials told to process like OPS – All you need to know

The Central Pension Accounting Office (CPAO) has issued new guidelines to ensure timely pension to retired employees of the National Pension System (NPS). In an Office Memorandum (OM) issued on March 12, 2025, the CPAO has reminded the concerned officials that NPS pension cases should be processed in the same manner as the Old Pension

Sukanya Samriddhi Yojana to Mutual Fund SIP, best investment options for your child

Securing your children’s financial future is one of the most important responsibilities of a parent. From education and marriage to other key life expenses, your growing children will need financial support at different stages. To ensure they have the necessary funds when required, it’s essential to diversify your investments across different schemes. In India, several

India sees record deal activity in February at $7.2 billion

India witnessed a record-breaking surge in deal activity in February, with 226 M&A and private equity deals totaling USD 7.2 billion — the highest monthly deal volume in the last three years, according to the Dealtracker report of Grant Thornton Bharat. “This represents a 67 per cent increase in volumes and a 5.4-fold increase in

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Stay Connected

0FansLike
0FollowersFollow
0SubscribersSubscribe
- Advertisement -

Latest Articles

New NPS guidelines issued! Officials told to process like OPS – All you need to know

The Central Pension Accounting Office (CPAO) has issued new guidelines to ensure timely pension to retired employees of the National Pension System (NPS). In an Office Memorandum (OM) issued on March 12, 2025, the CPAO has reminded the concerned officials that NPS pension cases should be processed in the same manner as the Old Pension

Sukanya Samriddhi Yojana to Mutual Fund SIP, best investment options for your child

Securing your children’s financial future is one of the most important responsibilities of a parent. From education and marriage to other key life expenses, your growing children will need financial support at different stages. To ensure they have the necessary funds when required, it’s essential to diversify your investments across different schemes. In India, several

India sees record deal activity in February at $7.2 billion

India witnessed a record-breaking surge in deal activity in February, with 226 M&A and private equity deals totaling USD 7.2 billion — the highest monthly deal volume in the last three years, according to the Dealtracker report of Grant Thornton Bharat. “This represents a 67 per cent increase in volumes and a 5.4-fold increase in

Replace Chinese goods with US imports – govt tells industry amidst Trump’s tariff threat

Amid concerns over potential export disruptions due to US reciprocal tariffs set to take effect on April 2, the Ministry of Commerce and Industry has urged Indian industry players to explore areas where imports from China and other countries could be substituted with goods sourced from the United States, according to executives familiar with the

China fund managers face 50% pay cut for poor performance — Here’s what’s changing

Fund managers in China may see a major blow to their salaries. If they do not meet the set performance standards, their salaries can be cut by up to 50%. This decision is part of a comprehensive reform in the country’s 33 trillion yuan ($4.6 trillion) mutual fund industry. According to a Bloomberg report, the