Ananya Birla, daughter of Aditya Birla Group chairperson Kumar Mangalam Birla, on Wednesday launched a new venture in the fast-growing beauty and personal care (BPC) segment .
The 30-year-old’s latest venture will have a a range of beauty and personal care products nationally through 2025. She had launched a microlending firm at 17 and also sits on the board of Aditya Birla Group’s apex strategic body,
Ananya did not specify the name of her venture and the brands it would launch or the investment plans.
But she did point to the double-digit growth (10-11% per annum) of the domestic BPC market, led by rising disposable incomes, deeper e-commerce penetration and a growing grooming trend for her decision to step into the space.
“With greater exposure to global products and knowledge, Indian consumers now demand more from home-grown brands. This venture aims to meet those expectations with authenticity and innovation and bring world-class products to the Indian market. They will also be built for the new age,” she said.
The products will have differentiated packaging, international quality, and a commitment to celebrating individuality, she said, adding that a global footprint for the new venture was also been contemplated.
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