European coffee chain Coffee Island, in partnership with Vita Nova Group, on Monday entered the Indian market, by opening its first outlet at HQ27 in Gurugam. It aims to introduce a distinctive European coffee culture to a burgeoning specialty coffee segment.
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The brand is focusing on delivering premium blends, sustainable practices, and immersive café experiences tailored to the youth population of the country.
In an interaction with FE, Konstantinos Konstantinopoulos, CEO of Coffee Island, expressed optimism about India’s rapidly growing coffee market. “India’s specialty coffee segment is expanding at an annual rate of 10.15% CAGR, with urban consumers aged 18-40 accounting for 82% of coffee consumption. This discerning demographic is driving demand for premium, sustainable, and experiential coffee options—areas where Coffee Island excels,” he said.
Coffee Island aims to open 20 outlets in metropolitan cities like Delhi-NCR, Mumbai, Bengaluru, and Hyderabad by 2026, scaling up to 250 outlets by 2029, including smaller, high-potential urban markets. “Within a year, we plan to expand to smaller cities. Additionally, we’ve partnered with Microsoft’s Hyderabad campus as their exclusive coffee partner,” said Pratyush Kumar Surekha, founder of Vita Nova Group.
The brand is also eyeing South Asia for growth, with potential expansion into Bangladesh, Nepal, Bhutan, Maldives, and Mauritius. “Our broader vision is to bring the Coffee Island experience to consumers across the region,” Konstantinopoulos added.
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Coffee Island’s value proposition includes in-store grinderies where customers can touch, feel, and choose their coffee beans. Its coffee profiles are curated by Sunalini Menon, Asia’s first Coffee Lady. “Our ambience embodies European street culture, while our diverse menu combines global favourites like Spanish Bombon and Vietnamese Shakerato with Indian-inspired innovations like Banoffee with Nolen Gur,” said Surekha.
The menu offers a mix of specialty beverages, non-coffee drinks like granitas and milkshakes, and artisanal food options crafted by renowned chef Arjyo Banerjee. “We’re blending international flavours with local twists to cater to Indian tastes,” he added.
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