Increasing environmental awareness and drastic climate changes, in recent times, have encouraged affluent buyers to prioritize eco-friendly features in their luxury homes. Government regulations and initiatives are also playing a significant role, says Neeraj K Mishra, Executive Director, Ganga Realty.
In an exclusive interview with Sanjeev Sinha, Mr Mishra expresses his perspective on the significance of sustainability as a central element in contemporary luxury projects, as well as the role of artificial intelligence in enhancing project efficiency and minimizing environmental impact. Excerpts:
Sustainability has become the centerpiece or attraction point for luxury projects in Gurugram significantly. Why do you think that’s the case?
Sustainability is not a selling point; for us, it’s a wholesome value system that our projects are a mirror of. However, I agree with your analysis that it has emerged as a cornerstone of luxury projects in Gurugram due to an amalgam of many factors. Increasing environmental awareness and drastic climate changes, in recent times, have encouraged affluent buyers to prioritize eco-friendly features in their luxury homes. Government regulations and initiatives, such as Gurugram’s green building norms, have also played a significant role. Moreover, luxury buyers now seek spaces that promote health and wellness, and sustainable features like natural ventilation, green spaces, and non-toxic materials have become essential. Sustainability has become a status symbol, distinguishing luxury projects and reflecting owners’ social responsibility. Additionally, eco-friendly buildings retain value and appreciation over time, appealing to investors.
Innovative sustainable design has also become a common sight in luxury, blending high-end aesthetics with environmental responsibility. Ultimately, developers are catering to the growing demand from eco-conscious buyers willing to invest in sustainable luxury. By integrating sustainability, luxury projects in Gurugram differentiate themselves, offering a unique blend of opulence, social responsibility, and environmental stewardship that resonates with discerning buyers. This shift has transformed sustainability from a niche consideration to a mainstream luxury amenity.
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Which pockets in Gurugram have seen a particular rise in sustainable and eco-friendly housing societies or projects?
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