Reliance Retail’s Tira, the cutting-edge omnichannel beauty retail platform, has announced the launch of two acclaimed K-beauty brands, Milktouch and Sungboon Editor, in the Indian market. Known for their innovative products and global popularity, these brands are now exclusively available on Tira’s online platforms and select stores.
Milktouch
Milktouch, the No.1 global K-beauty brand, brings its celebrated skincare and makeup range to India. Renowned for listening to customer feedback, Milktouch has thrived in markets like Japan, China, the US, and Europe. Some of its standout products include the Milk Touch All-day Skin Fit Milky Glow Cushion, Hedera Helix Relaxing Cream, and the All Day Long And Curl Mascara Black. Designed to cater to diverse beauty needs, Milktouch aims to provide Indian consumers with a high-quality, customer-centric beauty experience.
ALSO READReliance Retail’s Tira expands brand portfolio with launch of Mira Kapoor’s skincare brand ‘Akind’
Sungboon Editor
Sungboon Editor, known for its ingredient-conscious skincare, also makes its debut on Tira. Its Green Tomato Pore Lifting Ampoule has gained global acclaim, along with the Pore Lifting Ampoule Mask, Toner, and Pore Blurring Sun Cream. These products offer visible results and transformative skincare, bringing cutting-edge formulations to Indian beauty lovers.
“Tira’s partnership with Milktouch and Sungboon Editor underscores its commitment to bringing the best of global beauty to Indian customers. These brands, renowned for their viral success and innovative products, perfectly align with Tira’s mission of offering a curated selection of premium beauty brands that are both globally acclaimed and locally relevant,” read the official release.
ALSO READMeet Bhakti Modi, the 30-year-old CEO of Reliance Retail’s Tira; Know about her connection with Mukesh and Isha Ambani, education, and more
Where to shop
Both brands are available exclusively on Tira’s website, mobile app, and select stores across India.
» Read More
