The festive season in India is a time of vibrant celebrations, rich cultural traditions, and spirited shopping sprees. As households prepare for a series of festivals, the atmosphere across marketplaces—both online and in-store—becomes lively, offering ample opportunities for shopping enthusiasts to dive into seasonal sales and offers.
However, with this excitement comes the need for mindful spending. While the allure of discounts and seasonal deals is hard to resist, it’s essential to budget wisely and make informed purchasing decisions, especially while shopping with credit cards. No need to say there is need for balancing the festive shopping frenzy with financial prudence, so that you are able to enjoy the season’s spirit without letting your finances take a backseat.
Hariom Seth, Founder, Tagglabs, says during this time of year, individuals tend to indulge in shopping due to the multitude of sales and events that occur throughout the season. However, rather than hastily attempting to participate in numerous sales, it may be more prudent to spread out your purchases in accordance with your budget over the course of the season.
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“It is advisable to utilize available applications to monitor prices and make purchases at the most advantageous times. Additionally, you might consider employing automatic payment systems that can manage the amounts owed on each credit card, thereby minimizing the risk of overlooking any debts. Ultimately, the essence of these occasions, which is intended to enhance one’s financial well-being, should not be leveraged to create financial strain in the months following the events,” he advises.
Siddharth Maurya, Founder & Managing Director of Vibhavangal Anukulakara Private Limited, has similar views. “India’s festival season stands out due to the extensive shopping opportunities available, featuring numerous sales both in physical stores and online. It is prudent to allocate a budget that accommodates various festivals and events during this period. One should be cautious, as frequent small purchases during shopping sprees can accumulate into significant debts. It is advisable to plan your expenditures carefully, investing only minimal amounts when feasible to achieve your goals, while remaining vigilant against misleading advertisements that promise low prices or rapid returns,” he says.
The potential for generating income during the festive season creates a bustling atmosphere across all marketplaces in India.
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