Foodtech major Swiggy on Monday announced that its quick commerce platform Swiggy Instamart has expanded to 100 cities nationwide. In a regulatory filing, the company said that the expansion comes in the backdrop of the growing demand for 10- minute deliveries, particularly in tier 2 and 3 cities. During the previous month, Swiggy Instamart launched in cities such as Raipur, Siliguri, Jodhpur, and Thanjavur, offering 10 minutes delivery.
Amitesh Jha, CEO of Swiggy Instamart, said, “Over the past year, millions of Indians have turned to Swiggy Instamart for everything from groceries and essentials to festive and everyday needs. Our expansion to 100 cities strengthens our reach and allows us to better serve growing consumer needs in underserved geographies. In 2025, one in four new users came from tier 2 or 3 cities, underscoring the growing demand for quick commerce. With this growth, we’re excited to bring the same level of convenience, choice, and value to a much wider base of customers. We’re also proud to support the local ecosystem by empowering dark store staff and delivery partners to help make these products accessible.”
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Furthermore, Swiggy Instamart is expanding its darkstore network by introducing ‘megapods’, in preparation for the cricket and festive season. These megapods, ranging from 10,000 to 12,000 square feet in size, can house up to 50,000 stock-keeping units (SKUs), giving consumers access to three times the range of products available from a normal darkstore, it informed.
“The expanded assortment opens up non-grocery categories but also enhances grocery selection available on the platform. This includes a mix of FMCG and D2C brands, as well as local brands tailored to the unique preferences of customers in each city. In Patna, for instance, customers can enjoy access to local favourites such as Sudha Milk and Maharaja bread, similarly in Raipur, local brands such as Vachan and Bake’o’fun are available on the platform,” Swiggy said in a statement.
Here is a look at a few quick commerce tier 2&3 city trends of 2025:
● The highest single-day spend so far was worth Rs 69,993, by a user in Thiruvananthapuram.
● The highest total spent by a single-user has reached Rs 3,34,411, made by a customer in Dehradun.
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