Women homebuyers are increasingly gravitating toward premium properties, with the Rs 1-2 crore segment emerging as the most preferred budget category. With rising financial independence and a greater role in decision-making, their demand for high-value homes has grown significantly, according to Magicbricks Research.
In 2023, 27.8% of demand from women buyers was for homes priced between Rs 1 crore and Rs 2 crore, which has risen to 31.4% in 2025. Similarly, demand for properties above Rs 2 crore increased from 12.4% in 2023 to 14.7% in 2025, reflecting their growing investment appetite in the luxury segment.
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The platform’s latest insights also reveal a significant surge in the investment appetite of women homebuyers, with the average property budget nearly doubling between January 2023 and January 2025. In New Delhi, the average investment by women has skyrocketed by 115%, while Noida and Greater Noida have seen substantial increases of 49.27% and 48.09%, respectively. As of January 2025, women homebuyers in Delhi are investing an average of Rs 3.4 crore, while in Mumbai and Gurugram, their budgets stand at Rs 1.9 crore, underscoring their growing preference for premium real estate.
Bengaluru has also emerged as the top choice for women homebuyers, with 26.5% preferring the city—likely driven by its abundant work opportunities and relative affordability compared to Delhi and Mumbai. Pune (14.8%) and Hyderabad (11.9%) follow closely as preferred destinations, reflecting a growing trend of women investing in thriving urban hubs that offer career growth, modern infrastructure, and a high quality of life. This shift underscores the increasing financial independence and decision-making power of women in India’s real estate market.
Commenting on the findings of the report, Muskaan Sarin, Director of TARC Ltd, said, “The recent policy changes by the Indian government have been instrumental towards empowering women within the real estate sector. Initiatives such as reduced stamp duty rates and the Pradhan Mantri Awas Yojana (PMAY) have significantly enhanced female homeownership. For instance, PMAY mandates at least one female member of a household be registered as the property owner, ensuring women’s active participation in property ownership. Additionally, many states are offering reduced stamp duty rates for real estate investments registered in a woman’s name, leading to substantial financial benefits. These measures not only promote gender investment in the name of women with a reliable financial asset but also aids in fostering economic independence and security.”
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