Tackling unconscious gender biases in wealth management

Every second, our brain receives 11 million pieces of information. However, its capacity for absorbing information taps out at less than 50 pieces per second, according to Encyclopaedia Britannica. Thus, to make quick, efficient decisions, our brains rely on unconscious assumptions. In fact, leading neuroscientist Michael Gazzaniga estimates that as much as 98 percent of all brain activity occurs in the realms of the unconscious.

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