The idea of Shapecrunch was born around three years ago when one of the company’s Co-founders, Nitin Gandhi, who suffers from a flat foot, had difficulties getting a pair of custom orthotics.
“I went to the doctor and he told me to get a pair of custom orthotics. Then I went to a shop to get those made and was surprised to see the manual process. All the machines were imported and the orthotics that I finally got had to be replaced because they were uncomfortable. Then again I had to go there,” Nitin recalls.