Ikat or Kalamkari? Fabriclore weaves a success story by bringing e-commerce to handloom

Aiming to reinvent handloom crafts, Jaipur-based startup offers a range of curated traditionally crafted and contemporary fabrics.

Growing a bootstrapped business for more than 1.5 years, going from 100 orders a month to 4,000 orders a month – it’s a great success story. Adding to it is the fact that the business is helping rural artisans reach out to a customer base they could otherwise not have access.

This is the result of a risk three entrepreneurs took with Fabriclore, leaving their regular jobs and hopping onto the e-commerce bandwagon.

Anupam Arya (32), Sandeep Kumar (31), and Vijay Sharma (45) – all from Rajasthan – started up in March 2016 with an aim to not just sell fabrics but to also educate people about the crafts and various fabrics available across India. The name “Fabriclore” was fitting; lore means knowledge gained through tradition, and together, it means traditional knowledge of fabrics.

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