Physiclo’s design for compression tights with built-in resistance bands for a more robust workout came about as a medical school project, not a business venture. Co-founders Keeth Smart and Frank Yao were looking for a way to help clinic patients be more active. As the idea developed, Smart and Yao accumulated $120,000 in prizes and grants from development programs and competitions. Less than a year later, Physiclo was an incorporated company and, in August 2015, officially launched its product. Smart went behind the business plan with Business News Daily to discuss their success launching Physiclo and the factors that made it possible.