Ava DeMarco and her partner, Rob Brandegee, founded Little Earth Productions in their backyard 23 years ago. Today, they employ 35 people who help produce sports apparel for more than 170 teams across the NFL, NBA, MLB, NHL and NCAA. Over time, DeMarco said, Little Earth has changed a lot, but never did she and her partner think the company would grow so immensely. From a time when the startup was financed with credit cards and the duo took out three mortgages on their home, to the present when Little Earth Productions holds some of the most highly sought licenses to produce sports apparel for fans, Little Earth Productions has come a long way. DeMarco went behind the business plan with Business News Daily to discuss the company’s success and what factors went into making the business what it is today.